ARTES MOTUS — Every frame starts with the swing.

Artes Motus is German golf wear and every collection starts with the golf swing. So did every image we made for it.

THE SWING1 RULE · EVERY DETAIL

Male golfer in white and black holding his follow-through on a tee above a blue bay, turf flying

Artes Motus set one rule.

Artes Motus brought the concept and its product shots. The brief said every detail has its place and nothing is accidental.

THE GOLFERS2 GOLFERS · 7 OUTFITS

The female golfer just after impact, her gloved lead hand above the bare trail hand, ball and turf in the air, sea behind the fairway

The female golfer in white holding her finish on a tee above a rocky coastline

The male golfer in black splashing out of a bunker, sand flying, the sea behind

The female golfer in a white jacket playing out of a bunker, sand in the air, the coast behind

The male golfer in a grey quarter-zip chipping out of a bunker, ball in the air, sea behind

The collection, in play.

We designed two golfers and their course with our AI tools. They wore the pieces Artes Motus selected from the collection, across positions and shots. Every frame was held to the sport and to the products, down to the grip.

THE NEXT COLLECTIONANY GOLFER · ANY COURSE

The female golfer in a red top and white visor on the green, club in hand, palms and the flag behind

Portrait of the female golfer in a white Artes Motus visor and red top, fairway and sea behind her

A new shoot, the same swing.

What we built for Artes Motus was a way of making golf images, held to the swing. A new shoot starts from it: any golfer, any course, any light, for as many shots as the season needs.

Artes Motus set one rule.

The collection, in play.

A new shoot, the same swing.

Bring us one brief.